Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
96C6FA
RGB
150, 198, 250
HSL
211, 91%, 78%
HSB
211, 40%, 98%
CMYK
40, 21, 0, 2
LAB
78, -7, -31
LCH
78, 32, 258
OKLCH
0.81, 0.09, 251
XYZ
50, 54, 98
LUV
78, -24, -49
HWB
211, 59%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.