Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
96C8FA
RGB
150, 200, 250
HSL
210, 91%, 78%
HSB
210, 40%, 98%
CMYK
40, 20, 0, 2
LAB
78, -8, -30
LCH
78, 31, 256
OKLCH
0.82, 0.09, 249
XYZ
50, 55, 98
LUV
78, -25, -47
HWB
210, 59%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.