Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
970D00
RGB
151, 13, 0
HSL
5, 100%, 30%
HSB
5, 100%, 59%
CMYK
0, 91, 100, 41
LAB
32, 53, 47
LCH
32, 70, 41
OKLCH
0.43, 0.17, 31
XYZ
13, 7, 1
LUV
32, 101, 23
HWB
5, 0%, 41%
Pantone
201 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.