Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
971809
RGB
151, 24, 9
HSL
6, 89%, 31%
HSB
6, 94%, 59%
CMYK
0, 84, 94, 41
LAB
33, 51, 43
LCH
33, 67, 41
OKLCH
0.44, 0.16, 31
XYZ
13, 7, 1
LUV
33, 96, 23
HWB
6, 4%, 41%
Pantone
201 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.