Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
973787
RGB
151, 55, 135
HSL
310, 47%, 40%
HSB
310, 64%, 59%
CMYK
0, 64, 11, 41
LAB
40, 48, -25
LCH
40, 54, 333
OKLCH
0.50, 0.16, 335
XYZ
19, 11, 24
LUV
40, 47, -42
HWB
310, 22%, 41%
Pantone
Rhodamine Red C
Harmonies
Shades & tints
Similar named colors
Browse every named pink on shades of pink, or all families on colors.