Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
977CCB
RGB
151, 124, 203
HSL
261, 43%, 64%
HSB
261, 39%, 80%
CMYK
26, 39, 0, 20
LAB
57, 23, -38
LCH
57, 44, 302
OKLCH
0.64, 0.12, 299
XYZ
31, 25, 60
LUV
57, 8, -61
HWB
261, 49%, 20%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.