Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
AC75BB
RGB
172, 117, 187
HSL
287, 34%, 60%
HSB
287, 37%, 73%
CMYK
8, 37, 0, 27
LAB
57, 31, -28
LCH
57, 42, 318
OKLCH
0.64, 0.12, 319
XYZ
32, 25, 50
LUV
57, 25, -48
HWB
287, 46%, 27%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.