Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
97ADCB
RGB
151, 173, 203
HSL
215, 33%, 69%
HSB
215, 26%, 80%
CMYK
26, 15, 0, 20
LAB
70, -3, -18
LCH
70, 18, 261
OKLCH
0.74, 0.05, 256
XYZ
38, 41, 62
LUV
70, -13, -27
HWB
215, 59%, 20%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.