Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
97B4CD
RGB
151, 180, 205
HSL
208, 35%, 70%
HSB
208, 26%, 80%
CMYK
26, 12, 0, 20
LAB
72, -6, -16
LCH
72, 17, 250
OKLCH
0.76, 0.05, 244
XYZ
40, 44, 64
LUV
72, -16, -24
HWB
208, 59%, 20%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.