Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
97B7CF
RGB
151, 183, 207
HSL
206, 37%, 70%
HSB
206, 27%, 81%
CMYK
27, 12, 0, 19
LAB
73, -7, -16
LCH
73, 17, 246
OKLCH
0.76, 0.05, 241
XYZ
41, 45, 66
LUV
73, -17, -23
HWB
206, 59%, 19%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.