Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
97B7FE
RGB
151, 183, 254
HSL
221, 98%, 79%
HSB
221, 41%, 100%
CMYK
41, 28, 0, 0
LAB
74, 2, -39
LCH
74, 39, 273
OKLCH
0.78, 0.11, 265
XYZ
48, 48, 100
LUV
74, -18, -63
HWB
221, 59%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.