Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
97BBC9
RGB
151, 187, 201
HSL
197, 32%, 69%
HSB
197, 25%, 79%
CMYK
25, 7, 0, 21
LAB
74, -10, -11
LCH
74, 15, 228
OKLCH
0.77, 0.04, 224
XYZ
41, 46, 62
LUV
74, -19, -15
HWB
197, 59%, 21%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.