Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9DB8CF
RGB
157, 184, 207
HSL
208, 34%, 71%
HSB
208, 24%, 81%
CMYK
24, 11, 0, 19
LAB
73, -6, -15
LCH
73, 16, 249
OKLCH
0.77, 0.04, 244
XYZ
42, 46, 66
LUV
73, -15, -22
HWB
208, 62%, 19%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.