Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
97BCF1
RGB
151, 188, 241
HSL
215, 76%, 77%
HSB
215, 37%, 95%
CMYK
37, 22, 0, 5
LAB
75, -3, -31
LCH
75, 31, 264
OKLCH
0.79, 0.09, 257
XYZ
47, 49, 90
LUV
75, -20, -48
HWB
215, 59%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.