Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
97BEE1
RGB
151, 190, 225
HSL
208, 55%, 74%
HSB
208, 33%, 88%
CMYK
33, 16, 0, 12
LAB
75, -7, -22
LCH
75, 23, 252
OKLCH
0.79, 0.07, 246
XYZ
45, 49, 78
LUV
75, -20, -33
HWB
208, 59%, 12%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.