Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
97C1FC
RGB
151, 193, 252
HSL
215, 94%, 79%
HSB
215, 40%, 99%
CMYK
40, 23, 0, 1
LAB
77, -3, -34
LCH
77, 34, 264
OKLCH
0.80, 0.10, 257
XYZ
49, 52, 99
LUV
77, -22, -54
HWB
215, 59%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.