Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
97C4EF
RGB
151, 196, 239
HSL
209, 73%, 76%
HSB
209, 37%, 94%
CMYK
37, 18, 0, 6
LAB
77, -7, -26
LCH
77, 28, 254
OKLCH
0.80, 0.08, 248
XYZ
48, 52, 89
LUV
77, -23, -41
HWB
209, 59%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.