Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
97C5C8
RGB
151, 197, 200
HSL
184, 31%, 69%
HSB
184, 25%, 78%
CMYK
25, 1, 0, 22
LAB
76, -15, -7
LCH
76, 17, 204
OKLCH
0.79, 0.05, 201
XYZ
43, 51, 62
LUV
76, -23, -7
HWB
184, 59%, 22%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.