Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
97C6CE
RGB
151, 198, 206
HSL
189, 36%, 70%
HSB
189, 27%, 81%
CMYK
27, 4, 0, 19
LAB
77, -15, -9
LCH
77, 17, 213
OKLCH
0.80, 0.05, 209
XYZ
44, 51, 66
LUV
77, -24, -12
HWB
189, 59%, 19%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.