Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
97C7EF
RGB
151, 199, 239
HSL
207, 73%, 76%
HSB
207, 37%, 94%
CMYK
37, 17, 0, 6
LAB
78, -9, -25
LCH
78, 27, 250
OKLCH
0.81, 0.08, 244
XYZ
49, 54, 89
LUV
78, -24, -38
HWB
207, 59%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.