Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
97C9CD
RGB
151, 201, 205
HSL
184, 35%, 70%
HSB
184, 26%, 80%
CMYK
26, 2, 0, 20
LAB
78, -16, -8
LCH
78, 18, 205
OKLCH
0.80, 0.05, 202
XYZ
45, 53, 66
LUV
78, -25, -9
HWB
184, 59%, 20%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.