Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
97CBFD
RGB
151, 203, 253
HSL
209, 96%, 79%
HSB
209, 40%, 99%
CMYK
40, 20, 0, 1
LAB
79, -8, -30
LCH
79, 31, 255
OKLCH
0.82, 0.09, 248
XYZ
52, 56, 101
LUV
79, -26, -47
HWB
209, 59%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.