Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
97D1EA
RGB
151, 209, 234
HSL
198, 66%, 75%
HSB
198, 35%, 92%
CMYK
35, 11, 0, 8
LAB
81, -15, -19
LCH
81, 24, 232
OKLCH
0.83, 0.07, 227
XYZ
50, 58, 86
LUV
81, -28, -27
HWB
198, 59%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.