Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
97D1F5
RGB
151, 209, 245
HSL
203, 82%, 78%
HSB
203, 38%, 96%
CMYK
38, 15, 0, 4
LAB
81, -13, -24
LCH
81, 27, 242
OKLCH
0.83, 0.08, 236
XYZ
52, 59, 95
LUV
81, -28, -36
HWB
203, 59%, 4%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.