Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
97D5EE
RGB
151, 213, 238
HSL
197, 72%, 76%
HSB
197, 37%, 93%
CMYK
37, 11, 0, 7
LAB
82, -16, -19
LCH
82, 25, 230
OKLCH
0.84, 0.07, 225
XYZ
52, 60, 90
LUV
82, -30, -27
HWB
197, 59%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.