Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
983489
RGB
152, 52, 137
HSL
309, 49%, 40%
HSB
309, 66%, 60%
CMYK
0, 66, 10, 40
LAB
40, 50, -26
LCH
40, 56, 332
OKLCH
0.50, 0.17, 334
XYZ
19, 11, 25
LUV
40, 48, -44
HWB
309, 20%, 40%
Pantone
Rhodamine Red C
Harmonies
Shades & tints
Similar named colors
Browse every named pink on shades of pink, or all families on colors.