Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
983908
RGB
152, 57, 8
HSL
20, 90%, 31%
HSB
20, 95%, 60%
CMYK
0, 63, 95, 40
LAB
38, 39, 47
LCH
38, 61, 50
OKLCH
0.47, 0.14, 42
XYZ
14, 10, 1
LUV
38, 77, 31
HWB
20, 3%, 40%
Pantone
476 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.