Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
984D8D
RGB
152, 77, 141
HSL
309, 33%, 45%
HSB
309, 49%, 60%
CMYK
0, 49, 7, 40
LAB
44, 39, -21
LCH
44, 44, 331
OKLCH
0.53, 0.13, 333
XYZ
20, 14, 27
LUV
44, 38, -37
HWB
309, 30%, 40%
Pantone
Rhodamine Red C
Harmonies
Shades & tints
Similar named colors
Browse every named pink on shades of pink, or all families on colors.