Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
985D8A
RGB
152, 93, 138
HSL
314, 24%, 48%
HSB
314, 39%, 60%
CMYK
0, 39, 9, 40
LAB
47, 30, -15
LCH
47, 33, 334
OKLCH
0.56, 0.10, 336
XYZ
21, 16, 26
LUV
47, 31, -26
HWB
314, 36%, 40%
Pantone
Rhodamine Red C
Harmonies
Shades & tints
Similar named colors
Browse every named pink on shades of pink, or all families on colors.