Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
985F8A
RGB
152, 95, 138
HSL
315, 23%, 48%
HSB
315, 38%, 60%
CMYK
0, 38, 9, 40
LAB
48, 29, -14
LCH
48, 32, 334
OKLCH
0.56, 0.09, 336
XYZ
22, 17, 26
LUV
48, 31, -25
HWB
315, 37%, 40%
Pantone
Rhodamine Red C
Harmonies
Shades & tints
Similar named colors
Browse every named pink on shades of pink, or all families on colors.