Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
98B5CE
RGB
152, 181, 206
HSL
208, 36%, 70%
HSB
208, 26%, 81%
CMYK
26, 12, 0, 19
LAB
72, -6, -16
LCH
72, 17, 250
OKLCH
0.76, 0.05, 244
XYZ
41, 44, 65
LUV
72, -16, -24
HWB
208, 60%, 19%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.