Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
98BACE
RGB
152, 186, 206
HSL
202, 36%, 70%
HSB
202, 26%, 81%
CMYK
26, 10, 0, 19
LAB
73, -8, -14
LCH
73, 16, 239
OKLCH
0.77, 0.05, 234
XYZ
42, 46, 65
LUV
73, -18, -20
HWB
202, 60%, 19%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.