Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
C4ABC6
RGB
196, 171, 198
HSL
296, 19%, 72%
HSB
296, 14%, 78%
CMYK
1, 14, 0, 22
LAB
73, 13, -10
LCH
73, 17, 321
OKLCH
0.77, 0.05, 324
XYZ
48, 45, 60
LUV
73, 13, -18
HWB
296, 67%, 22%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.