Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
98BEF5
RGB
152, 190, 245
HSL
215, 82%, 78%
HSB
215, 38%, 96%
CMYK
38, 22, 0, 4
LAB
76, -3, -32
LCH
76, 32, 265
OKLCH
0.79, 0.09, 258
XYZ
48, 50, 94
LUV
76, -20, -50
HWB
215, 60%, 4%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.