Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
98BFE0
RGB
152, 191, 224
HSL
207, 54%, 74%
HSB
207, 32%, 88%
CMYK
32, 15, 0, 12
LAB
75, -8, -21
LCH
75, 22, 250
OKLCH
0.79, 0.06, 244
XYZ
45, 49, 78
LUV
75, -20, -32
HWB
207, 60%, 12%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.