Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
98C8FA
RGB
152, 200, 250
HSL
211, 91%, 79%
HSB
211, 39%, 98%
CMYK
39, 20, 0, 2
LAB
79, -7, -30
LCH
79, 31, 257
OKLCH
0.82, 0.09, 250
XYZ
51, 55, 98
LUV
79, -24, -47
HWB
211, 60%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.