Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
98D4EF
RGB
152, 212, 239
HSL
199, 73%, 77%
HSB
199, 36%, 94%
CMYK
36, 11, 0, 6
LAB
82, -15, -20
LCH
82, 25, 233
OKLCH
0.84, 0.07, 228
XYZ
52, 60, 90
LUV
82, -29, -29
HWB
199, 60%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.