Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
98D8EA
RGB
152, 216, 234
HSL
193, 66%, 76%
HSB
193, 35%, 92%
CMYK
35, 8, 0, 8
LAB
82, -18, -16
LCH
82, 24, 221
OKLCH
0.85, 0.07, 217
XYZ
52, 62, 87
LUV
82, -31, -21
HWB
193, 60%, 8%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.