Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
991AAA
RGB
153, 26, 170
HSL
293, 73%, 38%
HSB
293, 85%, 67%
CMYK
10, 85, 0, 33
LAB
38, 62, -48
LCH
38, 78, 322
OKLCH
0.50, 0.22, 322
XYZ
21, 10, 39
LUV
38, 42, -74
HWB
293, 10%, 33%
Pantone
2602 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.