Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
994D97
RGB
153, 77, 151
HSL
302, 33%, 45%
HSB
302, 50%, 60%
CMYK
0, 50, 1, 40
LAB
45, 40, -27
LCH
45, 48, 327
OKLCH
0.54, 0.14, 328
XYZ
21, 14, 31
LUV
45, 36, -44
HWB
302, 30%, 40%
Pantone
Rhodamine Red C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.