Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
99748E
RGB
153, 116, 142
HSL
318, 15%, 53%
HSB
318, 24%, 60%
CMYK
0, 24, 7, 40
LAB
53, 18, -8
LCH
53, 20, 336
OKLCH
0.60, 0.06, 337
XYZ
24, 21, 28
LUV
53, 20, -15
HWB
318, 45%, 40%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
Browse every named pink on shades of pink, or all families on colors.