Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
99BEEF
RGB
153, 190, 239
HSL
214, 73%, 77%
HSB
214, 36%, 94%
CMYK
36, 21, 0, 6
LAB
76, -4, -29
LCH
76, 29, 262
OKLCH
0.79, 0.08, 256
XYZ
47, 50, 89
LUV
76, -20, -45
HWB
214, 60%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.