Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
99C2DA
RGB
153, 194, 218
HSL
202, 47%, 73%
HSB
202, 30%, 85%
CMYK
30, 11, 0, 15
LAB
76, -10, -17
LCH
76, 19, 239
OKLCH
0.79, 0.06, 234
XYZ
45, 50, 74
LUV
76, -21, -24
HWB
202, 60%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.