Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
99D3E5
RGB
153, 211, 229
HSL
194, 59%, 75%
HSB
194, 33%, 90%
CMYK
33, 8, 0, 10
LAB
81, -16, -15
LCH
81, 22, 223
OKLCH
0.83, 0.06, 219
XYZ
51, 59, 83
LUV
81, -28, -21
HWB
194, 60%, 10%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.