Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
9A1306
RGB
154, 19, 6
HSL
5, 93%, 31%
HSB
5, 96%, 60%
CMYK
0, 88, 96, 40
LAB
33, 53, 45
LCH
33, 69, 41
OKLCH
0.44, 0.17, 30
XYZ
14, 7, 1
LUV
33, 100, 24
HWB
5, 2%, 40%
Pantone
201 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.