Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9AB0CA
RGB
154, 176, 202
HSL
213, 31%, 70%
HSB
213, 24%, 79%
CMYK
24, 13, 0, 21
LAB
71, -4, -16
LCH
71, 16, 257
OKLCH
0.75, 0.04, 253
XYZ
40, 42, 62
LUV
71, -13, -24
HWB
213, 60%, 21%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.