Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9ABBC8
RGB
154, 187, 200
HSL
197, 29%, 69%
HSB
197, 23%, 78%
CMYK
23, 7, 0, 22
LAB
74, -9, -10
LCH
74, 14, 228
OKLCH
0.77, 0.04, 224
XYZ
42, 47, 61
LUV
74, -17, -14
HWB
197, 60%, 22%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.