Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9AC2FC
RGB
154, 194, 252
HSL
216, 94%, 80%
HSB
216, 39%, 99%
CMYK
39, 23, 0, 1
LAB
77, -3, -33
LCH
77, 33, 265
OKLCH
0.81, 0.09, 258
XYZ
50, 52, 100
LUV
77, -21, -53
HWB
216, 60%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.