Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
9B1409
RGB
155, 20, 9
HSL
5, 89%, 32%
HSB
5, 94%, 61%
CMYK
0, 87, 94, 39
LAB
34, 53, 44
LCH
34, 69, 40
OKLCH
0.44, 0.17, 30
XYZ
14, 7, 1
LUV
34, 101, 24
HWB
5, 4%, 39%
Pantone
201 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.