Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9BB8D2
RGB
155, 184, 210
HSL
208, 38%, 72%
HSB
208, 26%, 82%
CMYK
26, 12, 0, 18
LAB
73, -6, -17
LCH
73, 18, 251
OKLCH
0.77, 0.05, 246
XYZ
42, 46, 68
LUV
73, -16, -25
HWB
208, 61%, 18%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.